Best Free Templates for Writer Websites
Creating a sleek, professional website is essential for writers looking to build an online presence, engage with readers, and showcase their work. However, designing and maintaining a writer’s website can feel overwhelming (or expensive)—especially if you’re just starting out. That’s where free templates come in. These ready-made designs not only simplify the process but also help you create focused, visually appealing websites that meet your specific needs.
If you’re an aspiring writer, freelance blogger, or content creator ready to take the next step, this guide walks you through what to look for in a website template, along with free options tailored just for you.
What Is a Book Landing Page?
A book landing page is a standalone webpage designed to promote a specific book. It’s crafted with one primary purpose in mind: to convert visitors into readers or buyers. These pages often include attention-grabbing visuals, compelling descriptions, and clear calls to action (CTAs) like “Buy Now,” “Pre-Order,” or “Download a Free Chapter.”
Key Features of a Book Landing Page:
- Eye-Catching Visuals: Display the book cover prominently alongside engaging imagery.
- Hooking Headline: A short, powerful line that captures your readers’ attention.
- Strong Call-to-Action (CTA): Buttons that prompt visitors to take immediate action.
- Reader Testimonials: Feedback from beta readers or early reviewers to establish credibility.
A book landing page is an absolute must for authors launching a book or growing their visibility.
What Is an Author Landing Page?
An author landing page focuses on you, the writer, rather than a specific book. It serves as your digital business card, introducing readers, collaborators, and even publishers to your work and literary accomplishments.
Key Features of an Author Landing Page:
- Introduction or Bio: Share your story, expertise, and what makes your writing unique.
- Published Work: Display all your books, articles, or other projects in one place.
- Email Sign-Up: Build and maintain connections through a newsletter.
- Professional Headshot or Branding: Create a cohesive visual identity.
Think of this page as your writer’s portfolio. It’s your opportunity to showcase your voice and connect with a loyal audience.
What’s the Difference Between Book and Author Landing Pages?
While book landing pages are hyper-focused on selling a particular title, author landing pages revolve around positioning your personal brand. Book landing pages typically include a single call to action (like purchasing the book), whereas author landing pages serve a broader purpose, offering insights into your career, news, and other ways readers can stay connected.
For most writers, it’s worth having both. These pages complement each other beautifully and can help supercharge your personal brand while driving sales.
How to Create a Perfect Landing Page for Books
Whether you’re building a landing page for a single book release or an entire series, here are five strategies to ensure your page stands out and converts visitors into readers:
- Choose a Compelling Headline
Keep it short and engaging. Your headline should reflect the theme of the book. For example, a mystery novel might lead with, “Can You Solve the Mystery Before the Final Chapter?”
- Showcase Eye-Catching Visuals
Include high-quality images of your book cover, along with any teaser illustrations or video trailers. Great visuals grab attention and convey professionalism.
- Tell the Story Behind the Book
Use your landing page to share why you wrote this book. Connect emotionally with your audience by explaining how it can impact, entertain, or inspire them.
- Include Praise and Testimonials
Early reviews, endorsements, or ratings add credibility. Even a standout quote from a fellow author can make a difference.
- Simplify the CTA
Whether it’s “Buy Now” or “Download a Chapter,” your call-to-action should be simple and highly visible. Avoid clutter that may distract from this goal.
5 Other Landing Page Examples That Authors Commonly Use
Not all landing pages are built for selling books. Writers and authors can diversify their online presence using other high-impact landing pages. Here are five examples:
1. Author Website “Coming Soon”
If you’re currently building a full website, this placeholder page can keep readers informed. Use it to tease your upcoming content or offer a freebie to grow your email list.
2. Landing Pages for Book Launch or Speaking Events
Promoting a new release or joining a speaking panel? Create a landing page with event details, links to RSVP or buy tickets, and a short bio about you.
3. Author Newsletter Landing Page
A dedicated page for newsletter sign-ups can help you grow your email list. Offer an incentive like an exclusive short story or writing guide to attract sign-ups.
4. “Thank You” Landing Page
After someone signs up for a newsletter or makes a purchase, direct them to a thank-you page. Add links to bonus content, like blog posts or downloadable wallpapers.
5. "How to Write/Publish Your Own E-Book" Webinar Page
If you have experience publishing e-books, this type of page can double as a learning hub and a way to connect with aspiring writers.
Find and Retain Readers with Kit Author Landing Pages
Using the right tools makes all the difference when creating landing pages for your books or author profile. Platforms like Kit provide easy, no-code solutions for authors, so you can build professional pages in minutes.
Share Your Next Big Idea with a Landing Page
Your writing deserves to be seen, and a well-crafted landing page makes that possible. Focus on clarity, beautiful visuals, strong headlines, and authentic storytelling.
Best Free Templates for Writer Websites
Now that you understand the importance of landing pages, here’s where you can find the best free templates to build your site:
- WordPress Free Templates
Great for versatility, WordPress offers free themes like Hemingway or Astra, specifically tailored for writers.
- Wix Free Website Builder
With drag-and-drop simplicity, Wix has templates designed for bloggers and authors. It’s perfect for beginners.
- Squarespace Free Trials
Though not 100% free, Squarespace offers a free trial to access sleek, visually appealing author templates.
- Ghost
Known for powerful content management, Ghost offers free themes focused on clean, distraction-free design for writers.
- Canva Templates
If you’re focused on a single-page design (like a landing page for books), Canva’s selection of customizable templates can work wonders.
FAQ
What is a landing page?
A landing page is a standalone web page focused on driving a specific action, like signing up for a newsletter or buying a book.
What makes a landing page successful?
Strong visuals, clear CTAs, engaging copy, and limited distractions are the hallmarks of a great landing page. Keep your audience’s needs in focus.
Why use free templates for writer websites?
Free templates save time and money while offering professional-looking designs that are easy to customize.
Can I build a landing page without coding?
Yes! Tools like Wix, WordPress, and Canva allow authors to create standout landing pages with no prior web design experience.
